About Us The concept for Idawg began in 2003 with the arrival of Ginger to my life. Ginger is a Red Nose American Pitbull Terrier. As most of you know, Pitbulls have very short hair despite their often muscular, stalky physique. Ginger would break my heart when she trembled in 45 degree weather! I searched for clothing to protect Ginger and all I could find was a bright yellow and black fleece jacket. People would laugh when they saw us because this big, serious- looking dog was wearing a bright yellow coat! I began to realize there were many other dog owners like myself who adore their big dog and want them to stay warm while wearing fashionable clothing that suited their “bigger” personality. In 2003, I headed off to graduate school to get my MBA and further pursue my entrepreneurial dreams. After a year of obstacles and continued dedication, I am finally able to offer Idawg Clothing to other frustrated big dog owners. I hope you enjoy! Idawg is continually striving to perfect its product offering to your dog’s needs. All feedback is welcomed and greatly appreciated. Founder, Joanie Dhillon, and her dogs Ginger and Meadow Soprano