Press
Pet Fashion Week 2007

Pet Fashion week kicked off in NYC August 19th-20th. The world's best doggie-wear designers were invited to participate in this event. Idawg was one of 12 designers chosen to be featured on the Pet Fashion Week NY runway. Each designer featured 5 ready-to-wear pieces and one couture piece. Idawg definitely stood-out as the first designer clothing company showcasing clothing for BIG dogs. The show was a hit! Check out clips of the runway show to see for yourself.

Ok! Weekly

Idawg’s hot red Fader makes it in the September 24th, 2007 issue of Ok! Weekly’s Haute Pets page. Click here to view the article!

City Dog Magazine

Idawg is featured in City Dog Magazine’s Fall Issue. The topic... Pet Fashion Week! Click here to view the article!

New York Magazine

Watch video clips from backstage at Pet Fashion Week. Of course, Sushi steals the show…AGAIN!

PetStyle.com

Click to view partial footage of Idawg on the runway at Pet Fashion Week. Gotta love that pink wig!

Wall Street Journal

See Idawg’s finale couture piece on the runway on the white Labrador Retriever.

Beauty News NYC

Pawstyles from Pet Fashion Week NY. Click here to read the article.!

CNN.com

Apparently the press couldn’t get enough of her! Click here to view the photo.

PupStyle.com

The Red Idawg Fader featured on PupStyle.com’s website.

"This guy totally stole the show on both days rocking a dope coat from iDawg and somehow pulling off the pink wig with style. (NOTE: I know I know we just eviscerated dog wigs last post but this dog took that Doggie Don’t and made it his own!). More photos, video, Do’s and Don’t from Pet Fashion Week 2007 coming soon! Sign up for the Update list - enter your email in the bottom of the navigation to the left - and you’ll be the first to know when we add more!" (photo credit GothamUnleashed.com)

NWSource.com

Article on Idawg in NWSource.com.